Activist Joins Beyonce’s Formation Campaign

On March 21, 2016 Jillian Mercado, a mannequin, blogger and activist born with muscular dystrophy, was made one of many faces for Beyoncé’s “Formation” merchandise marketing campaign.   “OK LADIES now let’s get in FORMATION”, she posted on Instagram, showcasing herself alongside two fashions within the clothes; which is identical photograph headlining the merchandise web site. “So BEYond excited to lastly announce that I’m happening the official @beyoncé web site!!! A particular shout out to Queen Bee herself and the superb staff behind it”.On account of an accident throughout start, Mercado was “born disabled” which resulted in her having spastic muscular dystrophy. This additionally brought on her to be in a wheelchair, which she has been since she was three years previous, she wrote in ELLE UK again in 2013. Mercado is certainly not new to the modelling world. Represented by IMG Fashions since 2015, she featured in campaigns for Diesel, Nordstrom and Carine Roitfeld’s CR Style Ebook. Mercado says that she is conscious that the modelling business lacks variety, however understands that the business is “constructed on wanting totally different, on standing out”. So it’s essential that we acknowledge that variety consists of disabilities too and never solely race.“I plan on sticking round for a very long time and individuals are beginning to settle for that I’m not going anyplace. So love me or shut your eyes, as a result of I’m right here to remain”.Mercado is rocking the “Formation” line which incorporates t-shirts, sweatshirts and equipment, all obtainable for buy on store.beyoncé.com. Source The submit Activist Joins Beyonce’s Formation Marketing campaign appeared first on .
Source: FEVA TV

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